Success story

4 countries, 1 newsroom, 0 friction

Forbes chose Amura CMS to operate its editions in Argentina, Ecuador, Uruguay and Paraguay from a single panel. Real multi-masthead: same infrastructure, independent editorial identities.

Argentina Ecuador Uruguay Paraguay
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Measurable impact

The numbers speak

0%
Organic traffic
Growth in 18 months post-migration
0s
Load time
Mobile average (before: 8.4s)
0 ed.
National editions
Operated from a single panel
0%
Real uptime
Last 12 months measured
The story

From migration to digital leadership

A 4-year journey building the most efficient editorial operation in the region.

Q2 2021
Forbes Argentina migration
First edition migrated from WordPress. In 6 weeks, the transfer of 12,000+ articles was completed without any loss in SEO rankings. The editorial team didn't stop publishing for a single day.
Q4 2021
Multi-masthead activation: Ecuador
Forbes Ecuador launched as the second masthead within the same panel. Own visual identity, independent domain, separate editorial team — but sharing infrastructure and tools.
Q2 2022
Amura IA integration
Forbes was the first client to activate the AI module for SEO metadata generation, headline suggestions and automatic categorization. Publishing time per article dropped 35%.
Q1 2023
Forbes Uruguay launch
Third national edition operated from the same panel. Activated in 48 hours thanks to the multi-masthead architecture. No additional infrastructure setup.
Q3 2023
Forbes Paraguay launch
Fourth national edition added to the network. Same 48-hour activation process. Forbes now operates in 4 LATAM countries from a single panel.
2024
+340% organic traffic
The combination of fast load times, native technical SEO and editorial team productivity translates into the highest audience growth of any Forbes operation in LATAM.
Full stack

What Forbes uses from Amura CMS

Forbes' editorial operation across 4 countries runs on 3 platform modules.

Amura Cloud
Dedicated infrastructure with regional CDN. 6 points of presence in LATAM guarantee sub-3s load times across the region.
99.98% real uptime
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Amura IA
Automatic SEO metadata generation, headline suggestions, smart categorization. Reduces publishing time per article.
-35% publishing time
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Amura Listing
Optimized programmatic monetization. Ad positions configurable per masthead, native lazy loading, and integrated viewability tracking.
+28% revenue per pageview
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"
We migrated expecting to improve speed. What we didn't expect was to multiply organic traffic by 4 in under two years. Amura CMS changed the way we operate editorially.
Chief Technology Officer Forbes Central America & Southern Cone MediaLink Group
Results

Before and after Amura CMS

Real metrics from the Forbes operation measured over the last 12 months.

Load speed
8.4s → 2.1s
Mobile load time on fast 3G. 75% improvement from regional CDN + automatic asset optimization.
Core Web Vitals
100% green
All 3 national editions pass every Google Core Web Vital on both mobile and desktop.
Editorial efficiency
1 team, 4 brands
The centralized newsroom publishes for Argentina, Ecuador, Uruguay and Paraguay without duplicating staff or tools.
Publishing time
12 min → 4 min
From draft to published article. Amura IA generates metadata, suggests categories and optimizes images automatically.
Multi-masthead

An editorial network without borders

Each edition operates independently but shares infrastructure, tools and knowledge.

México DF
Bogotá
Quito
Buenos Aires
Montevideo
Asunción

Your media group can operate like Forbes

Multi-masthead, dedicated infrastructure, editorial AI and optimized monetization. All in a single platform.

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